CONTENT OF THE PROGRAMS
iDM USA Landing is a program developed by the venture capital fund iDealMachine specifically to help Eastern European startups enter the US market. It is based on the experience of the founding partners in launching businesses in the United States, accumulated over 25 years of work on the US and international markets.
A prerequisite to the successful start of a business in another country is the physical presence of the founders in that country. Engaging directly with the market and the target audience will allow you to develop a deeper and more accurate understanding. Immersing yourself in a local environment and mentality will help you speak the “same language” as your potential customers. Physical presence in the country is critical in order to meet with partners, clients, influencers and journalists covering your industry on a regular basis.
At the same time, entering the US market represents certain risks, primarily dealing with the fact that the founders are stepping into unfamiliar territory. This often leads to issues in working with regulators, that could result in fines, unnecessary taxation and eventually loss of revenue.
Our programs will help you get acclimated to the realities of doing business in the United States - the most important market in the world, saving you money, time and all manner of corporate resources necessary for growth in the US market.
Official presence
The Official Presence program is designed for companies that would like to start working remotely on the international market. First and foremost, we are talking about ensuring legal presence, facilitating outbound customer engagement, customer success, technical support, financial settlements, etc., - firmly establishing company on the market as a full-fledged local business.
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Program objective:
provide all necessary infrastructure to operate in the international market. -
Result:
- legal entity is registered
- legal address and current address are registered
- bank account issued
- listing in Google Local Directory is established
- access to coworking (hot desks) and meeting rooms in the business center -
Duration:
on monthly basis
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Included:
- company registration
- provision of legal and current address for registration
- help in opening a bank account
- consultations on general tax and legal issues. -
Cost:
from $1,000
down payment (all overhead costs, including company registration and the first month of the program are taken into account)
$500
monthly starting from the second month
Hypothesis formulation
We offer remote business development programs for companies that are not ready to be physically present in the selected location.
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If you, before the trip or relocation, want to:
- clearly define the target market in another country, - calculate unit economy, - understand the value proposition of the product, - determine in advance the operating costs of doing business, - cannot be present in another country at the moment due to lack of visa.
We will prepare an individual proposal, work closely with the team, alongside with our representatives on location, determine measurable metrics, and then work them out.
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Program objective:
- Setting goals and objectives for international development,
- Digitization of the desired result,
- Acquaintance and first sessions with an analyst and tracker,
- Research of the foreign target market,
- Identification of potential client segments of the project,
- Select the most appropriate client segments. -
Duration:
4-6 weeks
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Result:
- client segments are defined,
- product hypothesis is formulated,
- presentations and pitches have been created for the client,
- the market size is estimated. -
Cost:
from $3,000
Hypothesis testing
We offer remote business development programs for companies that are not ready to be physically present in the selected location.
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If you, before the trip or relocation, want to:
- clearly define the target market in another country, - calculate unit economy, - understand the value proposition of the product, - determine in advance the operating costs of doing business, - cannot be present in another country at the moment due to lack of visa.
We will prepare an individual proposal, work closely with the team, alongside with our representatives on location, determine measurable metrics, and then work them out.
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Program objective:
- Creating an action plan for a test entry into a new market, - Drawing a traction map for the first 3 months of development in the new market, - Compiling customer pitch and pool of leads and partners, relevant experts, - Calculation of the marketing budget of other possible additional expenses, - Lead generation through a set of coordinated actions and sources, - Meetings with potential customers and partners, - Conducting problematic interviews, - Iterative testing and hypothesis setting, - Demo product presentations to potential customers and partners, - Reporting on a new market testing, - Analysis of the obtained results, - Formation of a further development plan strategy in the new market, - Understanding the expediency of further development in the selected foreign market, - Define further sales channels.
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Result:
- the product hypothesis has been proven or refuted,
- unit economy is calculated,
- first sales made,
- a scaling plan has been prepared,
- sales channels are defined.
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Duration:
3 months -
Cost:
from $5,000 /month
Business development
The program is designed for companies ready to deploy a full-scale business process abroad.
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Program objective:
- development of scaling strategy in selected segments,
- defining additional segments for the extension
- selection and construction of marketing strategy,
- building a partner network,
- development of personnel recruitment strategy,
- creation of collegial management bodies (board of directors, board of advisors)
- preparation for fundraising. -
Duration:
on monthly basis
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Result:
- Exit strategy is developed, taking into the account particulars of the selected direction and validation results,
- Resources have been prepared - budget, team for relocation, visas of the required type have been obtained, including logistics and corporate structure,
- Strategy is implemented - processes built, personnel hired, marketing and sales launched,
- Continuous monitoring and analysis of progress is being implemented. -
Cost:
from $5,000 /month